Welcome to the Superior Rivers Watershed Association
Our newly expanded coverage area now includes 2,700 miles of streams with much of this draining into Wisconsin’s north shore of Lake Superior.
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The watershed covered by Superior Rivers contains one of the most diverse assemblages of fish in the Lake Superior Basin, many of which are listed as species of management concern by the Bad River Chippewa Tribe, US Fish and Wildlife Service and/or Wisconsin Department of Natural Resources.
Our Work
Our expanded reach and territory now stretches from Red Cliff on the Bayfield Peninsula to the Michigan border. The expanded territory added 16 new water testing sites bringing our total to 60 different locations throughout the region.
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Founded in 2002 as the Bad River Watershed Association and recently expanded to include the entire Chequamegon Bay Region, the Superior Rivers Watershed Association is a 501(c)3 non-profit organization based in Ashland, Wisconsin which engages watershed citizens as stewards of our clean water resources.



To promote and protect clean water resources in Wisconsin’s Lake Superior basin.



We envision a future where citizens are stewards of their watershed.



Our work is guided by our belief in and commitment to:

  • Expanding Scientific Understanding
  • Engaging Citizens
  • Informed Decision-making
  • Collaborative Efforts


We accomplish this through our main programs: